Google Local Service Ads

You need to furnish your business license, proof of insurance and background checks for your employees that perform work on a customer’s property.

This qualifies your company as “Google Guaranteed”, which can place your ads in the top 3 places of the Google search results.

Clear Imaging specializes in managing LSAs for our clients. We ensure your LSAs account is properly managed so your ads are highly visible and generate the right type and volume of highly qualified leads.

First, we set up your Google LSAs account. After your company’s screening process is approved by Google, we dial in your most relevant services and the areas you serve, to ensure your ads are shown to the right people.

Next, we set your weekly budget, before we make the campaign active. We constantly monitor and tweak your LSAs campaign to maximize the ROI. We can also dispute any mismatched leads and request a refund, so you don’t waste any money.

Most certainly! If your company is in a trade business and provides customers any type of local service or installation, LSAs is the place to be. It can be the most cost-effective advertising method for soliciting leads from local customers.

Local Service Ads are placed at the very top of Google searches, the visibility is unmatched and being “Google Guaranteed” gives customers piece of mind, knowing your business is fully screened and essentially certified by Google to perform the work.

Google Guaranteed signifies to all potential customers that your company has passed all of Google’s intensive screening processes, with proof of insurance, a business license, and background checks on your service workers.

Google Guaranteed also means that Google will actually insure any lead that turns into a project that your company services. In the event that your company causes any faults or damage to the customers project, they may reimburse the customer up to $2,000.

Unfortunately, it is mandatory to have a business license and proof of insurance, otherwise Google will not approve your LSAs campaign.

In these instances we may recommend another approach to your digital marketing strategy, perhaps even switching to one of our other, more suitable online marketing campaigns.

As of this entry, Local Service Ads are only available for specific trades. Below is a list of home service trades that these ads are available for in the United States.

Acupuncturist
Allergist
Animal rescue
Appliance repair services
Architect (California and Florida only)
Audiologist
Auto body shop (California and Florida only)
Auto repair shop (California and Florida only)
Bankruptcy lawyer services
Barber shop (California and Florida only)
Beauty school
Business lawyer services
Carpet cleaning services
Carpenters
Car wash and detailing (California and Florida only)
Cellphone and laptop repair (California and Florida only)
Child care
Chiropractor
Contract lawyer services
Countertop services
Criminal lawyer services
Dance instructor
Dentist
Dermatologist
Dietitian
Disability lawyer services
Drain expert (California and Florida only)
Driving instructor
DUI lawyer services
Electricians
Estate lawyer services
Family lawyer services
Fencing services
Financial planning services
First aid training
Flooring services
Foundations services
Funeral home
Garage door services
General contractor
Handyman
Hair removal (California and Florida only)
Hair salon (California and Florida only)
Home inspector
Home insulation (California and Florida only)
Home security
Home theater
House cleaning services
HVAC (heating or air conditioning)
Immigration lawyer services
Insurance agency (California and Florida only)
Interior designer (California and Florida only)
IP lawyer services
Junk removal services
Labor lawyer services
Landscaping services
Language instructor
Lawn care services
Lawyers
Litigation lawyer services
Locksmiths
Malpractice lawyer services
Massage school
Massage therapist
Moving services
Nail salon (California and Florida only)
Occupational therapist
Ophthalmologist
Optometrist
Orthodontist
Orthopedic surgeon
Painter
Personal injury lawyer services
Personal trainer
Pest control services
Pet adoption
Pet boarding
Pet grooming
Pet training
Piercing studio (California and Florida only)
Physical therapist
Plastic surgeon
Plumbers
Podiatrist
Pool cleaner
Pool contractor
Preschool
Primary care physician
Real estate lawyer
Real estate services
Roofers
Sewage system
Siding services
Snow removal
Solar energy contractor (California and Florida only)
Storage (California and Florida only)
Tax services
Tattoo studio (California and Florida only)
Tire shop (California and Florida only)
Traffic lawyer services
Tree services
Towing (California and Florida only)
Tutor
Veterinarian
Water damage services
Weight loss service
Window cleaning services
Window repair services
Yoga studio

Google isn’t yet supporting all trade service providers in all markets, but is continues to expand services across various states. If your trade isn’t currently listed here, please check back frequently, since new trades are added on an ongoing basis.

No, you do not need a physical location to qualify for a LSAs account. Service area businesses can qualify to have an LSAs account as long as they pass the screening process.

There are several factors that pertain to your ranking, such as your weekly budget, size of your service area, how quickly you respond to leads, and your Google Business Profile quality, including your ratings and how many positive reviews you have.

The first week, or so, requires gathering all the information from your company for the screening process before we can apply to Google for campaign approval.

We also work with you to establish what type of customer leads you need based on the services you provide, along with defining the local areas you want to service, while setting a suitable weekly budget.

Within days of your LSAs account being approved, you will start ranking in the Google Local Services Ads and will be receiving highly qualified leads via text messages or phone, depending on your budget and coverage areas.

The main difference is with LSAs, you are paying for each lead that comes directly to your phone. As opposed to Google Ads, where you pay for each click to your website, even if it was by accident.

LSAs deliver local customers right to you so you can immediately start chatting and commit them to a visit, or a free estimate, and then close the sale! LSAs listings also appear above Google Ads, at the very top of a Google search.

That said, the ideal advertising plan would be to have both an LSAs and a Google Ads campaign running simultaneously, since it allows your business to rank at the very top of Google in both places! This is how you can utterly dominate your competitors!

We provide you a monthly LSAs Report that shows how many impressions (searches) were made, customer phone call volume and the amount of text messages received for each month, along with how many leads were generated and closed.

We can measure the results and activity compared to each prior month, in order to make adjustments to our overall search keywords, local service areas and budget.

It’s very important to respond rapidly to all leads you receive, since your responsiveness will affect your LSAs rankings and how many leads Google will send you in the in future.

Yes. Let’s say you’re a Landscape Contractor, and somehow you get a lead that calls you and asks for something outside of your scope of services, like a roofing repair.

We can submit a dispute to Google within 30 days of receiving the lead and they can refund the lead cost within 30-45 days, if our disputed case is valid.

It really depends on just how competitive the business category you qualify for and the local service areas you want to target. Obviously, the more competitive it is, the higher your budget would need to be in order to garner a solid share of leads.

That said, we recommend budgeting a minimum of $1,000 per month on the low end, which is a good starting amount in order to properly measure results. We can always adjust the budget spend lower or higher, as we learn from the first month’s results.

We have the ability to set your weekly budget amount not to be exceeded, so your ad campaign will automatically turn off before your budget limit is approached. We can also set a maximum cost-per-lead budget.

Yes, we can pause your LSAs campaign, but it can be quite detrimental, since Google will demote your account. Then, when we turn it back on, it will be like starting from scratch again and you will receive minimal leads until you earn your position again.

It’s much better and safer to just lower your weekly budget, which will also lessen the amount of leads you receive but won’t be as detrimental as pausing it, as long as your account remains active and you continue to respond rapidly to leads.

Our mutual success is based on delivering results. But aligning your expectations with realistic goals and objectives is important. Realistically, it takes time to properly dial in your campaign, which is why we have a 3 month minimum commitment.

If you’re not experiencing good results at 1-2 months into the campaign, there may be issues that need attention and we will always do our utmost to accomplish our goals. Otherwise, we may recommend a more suitable online advertising service.

It can take anywhere from 3-5 days for Google to review your business application and supporting documentation before they will approve your LSAs account. Then we start placing ads within 24 hours of your account approval.

Yes, you may cancel your LSAs campaign after the 3-month minimum commitment if you are not fully satisfied with the results and you’re unwilling to work with us to make the necessary improvements.

In some cases, competition is just too high in your local areas, or your competitors are bigger companies that simply have much larger budgets, than yours.

In this case, we may recommend a different strategy to your digital marketing plan, even switching to another, more suitable digital marketing campaign.

Browse our LSAs Plans listed above and click on the respective “Sign Up Now” button to complete and submit the registration form.

You will receive an order confirmation in your email inbox. A dedicated LSAs Manager will call you shortly after you register to get you started.

No worries! Feel free to call and speak with a Customer Service representative who will be happy to answer any questions at 1-800-380-6942 (ext 1).
You will also have complete access to your very own dedicated LSAs manager by direct phone and email. Thank you for choosing Clear Imaging!